Expression of Interest - Details
- Eoi Name:
- OPPORTUNITIES TO CONDUCT RESEARCH SERVICES FOR THE NLA
- Pack #:
- IFT NO /NLA /IGF/ICT/001/2011
- Post Date:
- 10th March, 2011
- Submit Date:
- 13th October, 2011
- Tender Cat:
- Consultancy Services
- Agency:
- Lawra District Hospital
- Industry:
- General
- Description:
- OPPORTUNITIES TO CONDUCT RESEARCH SERVICES FOR THE NLA
INTERNATIONAL EXPRESSION OF INTEREST
Background:
The National Lottery Authority (NLA) of Ghana is looking for firms with research expertise in lottery to conduct two studies to enable management take informed decisions to improve NLA brands image and to test market response. In line with this objective, the Authority wishes to apply part of its Internally Generated Funds towards conducting the studies.
I) Research to identify associated risks with lottery games and how to manage them
II) Quantitative Brand Research to assess the quality of NLA brands
The NLA invites applications from reputable National and International Bidders who meet the criteria laid down below, in order to select a competent Research Agency/ Consultant to conduct the lottery research in Ghana. The applicant can quote to jointly or separately conduct both studies but NLA reserves the right to award the job as a joint or separate projects.
Broad Scopes of Work:
The two studies will cover but not limited to:
I) 5/90 Fixed Odds Game
• The dynamics of the Ghanaian lottery industry.
• Performing a risk assessment of the Fixed Odds Game.
• Investigating and providing the appropriate and relevant information which will help the NLA to appreciate options available to improve the game.
• Offer recommendations on how to implement the required improvement actions.
II) Quantitative Brand Research
• The dynamics of the Ghanaian lottery industry.
• Design the appropriate sampling method to ensure representative coverage
• Develop the right questionnaire and deploy the right tools and research methods to assess each NLA brand on key brand performance indicators
• Track performance and acceptance of key customer oriented projects recently implemented
• Assess general perception of the NLA as a corporate brand
• Offer Recommendations
Qualification Criteria:
Any Bidder/Agency who has International experience in Lottery Games especially fixed odds and has the ability to understand the Ghanaian Lottery Business Environment. The following technical experience criterion for qualification will be considered;
• Company profile showing proof of competent professionals to execute the job
• Proof of Research Competence with minimum of Six (6) years experience in world lotteries orgnisations
• Knowledge of the Fixed Odds Lottery Game
• Past experience in consumer research work and brand health assessments
• Evidence of international research accreditation
• Proof of knowledge of the Ghanaian environment or ability to partner a local firm
• Agencies/Consultants may associate to enhance their qualifications.
• Local Companies will be required to show:
 Certificate of Incorporation
 Certificate to Commence Business
 IRS Tax Clearance Certificate
 SSNIT Clearance Certificate
 VAT Registration Certificate
Selection of Agency/Consultant:
NLA shall shortlist the applicants based on the criteria specified above. Request for Proposal (RFP) document (Brief) for selection of Agency/Consultant will be issued only to the shortlisted applicants. NLA also has the right to reject any or all applications without assigning any reasons thereof.The selection shall be in accordance with the procedures set out in the Public Procurement Act 2003(Act 663) of the Republic of Ghana.
Interested Agencies/Consultants may obtain further information, from 08.00 to 17.00 GMT, at the address below.
Procurement Manager
National Lottery Authority
P. O. Box GP 506,
Accra, Ghana.
Locati 28th February Road,
High Street, Accra.
E-mail: Edmund.segbefia@nla.com.gh
The Expression of Interest (EoI) and relevant manuscript are to be submitted to the address below on or before Thursday, October 13th 2011 by 17.00 GMT hours. Interested Bidders will have to demonstrate the above criteria while submitting their Expression of Interest (EoI) with relevant supporting documents to prove their technical and financial capabilities. Notice for Expression of Interest (EoI) for Research Agencies/Consultants can be downloaded from the website www.nla.com.gh
The Director General
National Lottery Authority
P.O. Box GP 506
Accra – North
Tel: +0302666157/ 678101-10
Fax: + 0302 668809
- Source of Funds:
- -
- Region:
- Greater Accra
- District:
- Accra Metropolitan District
- Contact Person:
- EDMUND SEGBEFIA abs
- Email :
- Edmund.segbefia@nla.com.gh
- Tel :
- 436.3437703
- Fax :
- + 0302 668809
- Website: